A website describes your business personality. It symbolizes your business. There is more website design in addition to text and images. It is in color. Colors are an important structure to make a website expressive. Each color has a meaning and an ability to make trigger of psychologist sense. It plays an important role in marketing and branding. Choosing an appropriate color combination in the website design process is the most important factor to a successful website.
When visitors visit your website, they first notice the color of the site and its attractiveness. This keeps the visitors interacted with your website. Using color in a very effective manner makes our website design look professional and delivers the right message in the right way. Colour schemes have a positive impact as well as a negative impact on the audience. Psychologists have revealed that people on a subconscious level to color impressions most of the people rejection a color for a website and tied to this very fact. Color has the ability to a choice of generating a positive impact on the visitor and as a result, make the visitor stay longer. We all know – the longer the visitor stays the more the chance of enticing him/her to take action on the end website goal.
Here is a list of things that I consider important in determining the colors that can influence your visitors in a positive way. The website starts with making an understanding of the theory behind colors schemes. Color examining with a color wheel. they are followed by three colors such as Primary color, Secondary color territory color. Primary colors are Red, Yellow, Blue; they cannot mix with other color combinations. However, the primary colors can be mixed themselves form now colors, which are secondary colors. Tertiary colors are created from mixing secondary colors a designer, color plays an important role in any project from print to web. It can convey different emotions, speak to different target audiences, and communicate action (among other things color is a very important aspect in every form of website design.
Colors play an important role in Website Design such as;
Red – It is the most powerful color and has the longest wavelength. It grabs the first attention. It is strong, energetic, sensual, stimulating and courageous. At the same time, it also symbolizes danger, aggression, and demand.
Blue – Blue is a soothing color and relates to the mind. We react to it mentally. It stimulates transparency and aids in concentration…
Green – It is the most trendy and corporate color. Mainly used for Tourism related sites. It has both Positive & Negative vibration.
Yellow – It is an emotional color. It can be said to be the happiest color. It has a long wavelength and hence it is stimulating. Yellow lifts our spirits give us confidence and instills optimism.
Orange – It is a secondary color, a combination of red and yellow. Hence, it stimulates both physically and emotionally. It focuses on food and warmth. Too much orange shows a lack of seriousness. The positive influences of orange are the comfort, security, fun, and warmth, while its negative influences are frustration and immaturity.
White – White is a total reflection. It reflects the entire spectrum. It signifies hygiene, clarity, purity, peace, simplicity, and efficiency. Negatively, it signifies coldness, sadness, and unfriendliness.
Black – Black is the total absorption. It has considerable psychological implications. It is used for photography, any kind of art related website. It also is considered as a negative color. It signifies oppression, coldness, selfishness, and heaviness.
Grey – This color has no psychological properties of its own. It is a color of hibernation and has a dampening, gloomy effect.
A color wheel is also referred to as a color circle, is a visual representation of colors arranged according to their chromatic relationship. Color wheel applications are available with the number of interactive from both on the Internet and as desktop applications. These programs can be only used by artists and designers for picking colors for web design. Begin a color wheel by positioning primary huge roles from one another, then create a bridge between primaries, secondary and tertiary colors. In general, the way the colors contrast with each other can be defined as either analogous or complementary. The importance of color design starts from the significance of color to the human mind
The RGB Model:
We Define color is using color models. There are literally millions of many color names were remembering is the impossible one. So, that’s why colors models and standard were invented to help our describe color. The RGB model is used when working with screen among the web design. A value is considered and it recognizes a value between 0 and 255 is assigned o each light colors, Red, Green, and Blue.
Colors working well individually may not work well in combinations. Choosing the colors combination for a website is not about your color preferences. The correct color combination for a website can be achieved by experienced and symbolism. Hence, color is a powerful tool for your website. Just like a website, the magnifying the colors in logos and marketing is equally worthy. If colors are properly used, they can target your brand identity. Every color can tell a story.